How Master KG's 'Jerusalema' became a global hit — despite being written and recorded in a South African dialect that few people speak
When Spotify editors in various territories started noticing the song, they called Okuma’s team to ask about it“We’d be like, ‘Yes, we know this song! We’ve been knowing this song! It’s a hit,’ and they ran with it,” she says.
On TikTok, #Jerusalema has 418 million views while #JerusalemaChallenge has nearly 200 million. According to a TikTok representative, the song has garnered more than one billion video views on the platform all together, as well as 812 million creations. As for Spotify’s charts, the track has gone Number One in Luxembourg, Netherlands, Portugal, South Africa, Spain, Switzerland, and Romania, and Belgium, while cracking the Top 50 in “many” markets, according to a Spotify rep.
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