Actress and activist Sophia Bush has joined forces with Always to fight period poverty in the United States.
,” Bush says. “We need to make sure that we stop treating periods and women’s bodies like this taboo subject. There are women on their cycle everywhere, every day and we need to treat it as such. We need to treat it as a simple, normal fact of life.”
She adds, “As a person who grew up in Los Angeles, to learn that there are 88,000 girls who are missing school in L.A. because of a, I just couldn't believe that every single person in our country didn’t know about this. I think it’s an incredibly important thing to be doing what we can to elevate the conversation, so it becomes common knowledge and we do something about it. We can’t tackle a problem if we don’t know that it exists.
To participate in the #EndPeriodPoverty campaign, purchase a pack of Always pads at participating retailers to spark a pad donation to the Feeding America network. You can also like or comment on #EndPeriodPoverty influencer posts, and Always will donate an additional pad to a girl in need via Local Period Heroes’ organizations, up to a total of one million period products.
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