According to data from Sprout Social, 70% of consumers believe it’s important for brands to take a public stand on social and political issues. And 66% of consumers who want brands to take a stand on social say it’s because they believe brands can create real change.
“Consumers today are very savvy and as a brand strategist I highly recommend infusing meaning, purpose, and when it makes sense, social values into your brand because consumers are discerning and want to know that the brands they choose share their values,” says, a consumer and corporate impact platform focused on planet health, said, “We know transparency is of growing importance among the younger generations. It leads to higher engagement and deeper brand resonance.
Transparency coupled with authenticity resonates with consumers. And when brands get this right while supporting causes that are important to their customers, it even further solidifies customer loyalty and trust with those brands. “Sustainability has been a core value of ours since inception, and for us it means creating at the intersection of what’s good for people and what’s good for the environment,” says Xi Chen, founder and designer of“We delved deep into what our customers want for their wardrobe beyond eco-friendly materials, and determined that consciously designed clothing that allows her to have a small closet without sacrificing the desire for variety is what we are about.
“Social value is a competitive differentiator – integrating it into your brand maximizes the value you offer beyond mere customer satisfaction. It allows you to connect with your customer on an emotional level- fulfilling a sense of belonging, or engaging with them through their personal life experiences.
United States Latest News, United States Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Penélope Cruz Feels Social Media Is Like 'Some Kind of Experiment' On KidsPenélope Cruz opened up about why she’s shielding her children from social media until they’re at least 16.
Read more »
Capitol Rioter Asks Judge for Social Media Access to ‘Interact’ With ‘Opposite Gender’Sibick was released to house arrest in October and told he would not be allowed to enter Washington, attend political rallies, use social media, or watch political TV shows.
Read more »
Covid in Wales: Limits on social gatherings come into forceFrom 26 December, there will be strict limits on social gatherings in pubs, restaurants and cinemas.
Read more »
Home sales, jobless claims, Social Security boost top week aheadFOX Business takes a look at the upcoming events that are likely to move financial markets in the final days of 2021
Read more »