Algorithmic feeds should personalise our online experiences, but instead they are 'deadening our tastes' and fostering a dull conformity.
What about your streaming service recommendations? Feel like you've seen everything and are just getting more of the same?
"Back in the early 2010s, the social media that we used … was just about what was posted most recently, what your close friends posted or wanted to share," Chayka says. "It's kind of alienated us from our ability to consume culture; we're less engaged with our personal taste," he says. "Rather than having a really geographically specific set of aesthetics or taste, we were all conforming to this ideal generic coffee shopPerpetuating bias"Only content conforming to dominant norms or preferences receives visibility, while alternative viewpoints or cultural expressions are sidelined," Dr Oliver says.
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