Smaller men's watches are taking the watch world by storm, and we can see why. With Ben Affleck rocking a teeny timepiece, it's clear that size doesn't always matter. Watch BenAffleck
and co-founder of the menswear retailer The Armoury. But, he adds, “there needs to be some diversity in the sizes of watches, so that if you’re not a big guy, you have a watch that actually suits you. And I think, generally, that is very lacking in the marketplace right now.”Vacheron Constantinin 2019, recently released the data of his latest poll, which found that many of us believe our wrists are smaller than they actually are.
“Forty percent of people said they had small wrists, 40 percent said that they had average wrists, and only 20 percent thought they had large wrists,” Cho says, noting that when respondents actually measured their wrist-size, the bell curve looked a lot more normal. “People are mistakenly assuming that they have small wrists. My theory has always been, ‘Well, it’s because the marketplace has so many large watches, it makes everyone feel like they’re small.
Beyond physical suitability, it’s also obviously a matter of personal taste. And in a world where every third guy has a recently purchased 41mm stainless steel dive watch, smaller and dressier models can make an even bigger statement.“I think it’s an individual thing,” said, a London-based dealer of neo-vintage watches, who was wearing a 36mm Vacheron Constantin skeletonized perpetual calendar with diamond-set bezel, Ref. 43532, from the 1990s.
And just like Affleck’s watch, everything old may soon be new again—at least according to Cho’s survey respondents. “I also added a question over the last two years: Have your tastes changed slightly or greatly in terms of larger [case sizes] or slightly or greatly in terms of smaller [case sizes]?” he says “Everybody was on the smaller side. There’s barely anything on the large side.”
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