Discovery’s Shark Week has been a TV institution for 35 years, a summertime staple that has never changed its core purpose: Celebrating the great white and its brethren. But a lot has changed…
has been a TV institution for 35 years, a summertime staple that has never changed its core purpose: Celebrating the great white and its brethren.
“First and foremost, the core mission of Shark Week is about celebrating these creatures and the fact that other brands are starting to do it, just from a mission perspective, is a good thing,” WBD’s U.S. Networks senior vice president of marketing. “It’s not just always about the competition of it. We don’t see it that way. People feel passionate about the subject matter and that is good for the ultimate core mission of it.
To get that feeding frenzy going, Warner Bros. Discovery has been airing or promoting Shark Week content across all of its networks, including TBS, TNT, TruTV, TLC, Food Network, HGTV, CNN, Travel Channel, Cartoon Network, Adult Swim, Animal Planet, Science Channel, ID and TCM. Momoa’s appearance throughout Shark Week is itself an ad for the upcoming “Aquaman and the Lost Kingdom.” Kovolenko says Momoa was very involved in the substance of this year’s programming, including an interview he conducted with a surfer who was bitten by a shark last year and has since dedicated their life to being an underwater photographer.“It was very important to him that he’s not the expert in this,” Kovolenko said.
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