Shaboozey, Post Malone and Beyoncé were the faces of a massive year for country music on the Billboard charts in 2024. Here's how they did it.
. “ crazy how much the song carried on its own. We don’t even do anything and it’s like, ‘Hey, you’re aiming for a 17th week now!’ ”
Historically, country music has been vigilant about newcomers immersing themselves in the genre’s roots, and Post got his boots dirty to prove his bona fides. He and Bell, who co-produced every track on, began working on it in November 2023 in Nashville right before the Country Music Association Awards — foreshadowing the four nods that “I Had Some Help” would earn at the awards show the following year.sessions with country superstar Luke Combs.
The month before “I Had Some Help,” Post covered Hank Williams at Nashville’s iconic Ryman Auditorium, and in the months following the song’s release, he performed his first songwriter’s round at the Bluebird Cafe, played a set of classic country covers at Stagecoach 2024, made his Grand Ole Opry debut and brought out Blake Shelton as a surprise guest at his first-ever stadium show.
“It was a bit of a fast and furious ,” says Heather Vassar, EMPIRE senior vp of operations, Nashville. Country radio programmers “were already familiar with Shaboozey’s name, but we had a very global, multiformat approach. When we decided to launch at country radio, we made sure they understood him and the whole project. The more authentic conversations we had, the more receptive they’ve become, and they’ve been incredible.
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