As of June 28 ewarren had taken more than 35,000 selfies/photos with her supporters:
ELIZABETH WARREN JUST CALLED ME ON THE METRO AND I ACCIDENTALLY SAID HOLY SHIT"I think it's incredibly smart," Wood told Refinery29."She's a very strong woman, and she has very forceful body language. She is very definitive when she makes a statement, her voice comes down at the end. The selfies balance it all out, because she's in an intimate zone of space with people, inside their 'body bubble.' It shows that she's warm and likable.
Selfies also help Warren maintain her image of being a woman of the people."Sometimes I see 'power people' stay 'up and down' in selfies, and she's saying 'we're equals' with her body language rather than trying to maintain her power," Wood said."Sometimes it’s an issue that really matters to them and someone will say to me: 'I’ve got $68,000 in student loan debt. I’m teaching public school.
Taking selfies has become the new autograph on the campaign trail, and other candidates such as Sen. Bernie Sanders are taking a cue from Warren. According to, PhD, director of the Media Psychology Research Center, it's not only a smart strategy, but a more effective way to engage with voters. Images can deliver more information than text — "they include emotion, context, and attributed meaning," she said — so they're a powerful way to tell a story.
"The shared moment is key," Dr. Rutledge told Refinery29."If it were just people shuffling by for photo ops, it wouldn’t be as effective. It gives the potential voter a sense of personal connection and gives them a stake in her candidacy. The nature of selfies is that they are shared, and Warren’s campaign benefits from individuals who post their Warren selfies on social media. It also has the advantage of creating an image and narrative of Warren in a human and personal context.
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