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Shoppers are also growing more accustomed to using self-checkout machines, as the usage of these kiosks in grocery stores has increased by 53 percent in five years. The researchers initially hypothesized that self-checkout machines make shoppers spend less in the store. The thought was that the increase in checkout speed would allow very little"forced dwell" time for shoppers. In other words, they believed consumers wouldn't be tempted to scope out other buying options while waiting to check out if a line never formed.
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