How SA's mega events boost tourism | South Africa aims to attract 21 million visitors and contribute 10% to the GDP by 2030. The journey may have begun with a call to adventure and searching for a beautiful bride/groom, but it has evolved into much more
South Africa's tourism industry set its sights on creating a significant impact through mega-events that leave a lasting impression while driving economic growth.There’s an isiZulu proverb that scorns those who seek a bride in their own backyard, declaring “Induku enhle igawulwa ezizweni,” loosely translated to mean that a beautiful bride/groom can only be found on a journey to far-off places.
South Africa's tourism industry set its sights on creating a significant impact through mega-events that leave a lasting impression while driving economic growth. Our journey is to become a leading destination for business, leisure and adventure, attracting both seasoned businessmen and intrepid adventure seekers alike.
These bids will attract over 13 000 delegates worldwide, highlighting the country’s appeal to organisers looking to host events that combine business with pleasure. The Arabian Travel Market is a leading international event that attracts inbound and outbound tourism professionals from the Middle East. At the same time, IMEX Frankfurt brings together over 2 500 suppliers and 3 000 meeting planners worldwide for four days each year. By attending these events, South Africa is opening doors to potential business visitors and making valuable connections that can lead to actual ROI.
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