EXCLUSIVE: Even if New York City theaters aren’t opening, and even if Warner Bros. decides to move Tenet to August, Solstice Studios’ Russell Crowe road rage movie Unhinged will still o…
, especially for a theatrical marketplace which is far from being wide open .is that it’s a $30M meat and potatoes guy action film in the spirit of such pics as Gerard Butler’sKidnap
, which means it doesn’t necessarily need the big cities to make bank, but the South and the flyover states where such fare typically excels. It turns out that some of the cinemas in those areas are already up and running.Unhinged Some rival distributors and box office analysts think that could do in the mid single digits over its July 1-5 opening, but they wouldn’t be shocked if the pic goes into the double digits.
Even through professional spots like the MLB, NBA and NHL aren’t available for Solstice to promote on, there’s NASCAR, WWE and UFC, the latter which featured an TV spot during last weekend’s 250 fight.
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