How Rick Caruso spent $104M and still lost the LA mayor’s race

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How Rick Caruso spent $104M and still lost the LA mayor’s race
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Rick Caruso spent $104M, most of it his own money, and still lost the LA mayor's race. He'll now take his place in history among the list of candidates who have funded record-setting campaigns in California, only to come up short.

LOS ANGELES — Rick Caruso ran for mayor of Los Angeles with more money than any previous candidate and a plan to overwhelm his opponent with new and infrequent voters — people fed up with politics and dysfunction in America’s second largest city.In his first run for political office, the billionaire developer lost decisively to Rep. Karen Bass after spending $104 million, most of it his own money.

The city’s political class also attributes the former Republican’s loss to his late party switch and thin political resume, the Democratic establishment’s power in Los Angeles — and Bass herself, a formidable candidate who was on President Joe Biden’s vice presidential shortlist. The batches of ballots counted after election day were largely vote-by-mail sent closer to the deadline, meaning it took longer for them to arrive in county offices. Those ballots tended to be from younger and more left-leaning voters — giving Bass the advantage.

John Shallman, a Los Angeles Democratic consultant, called that tactic a “very risky gamble,” arguing there wasn’t a particular policy issue that separated the two candidates and would drive turnout in Caruso’s favor. Unlike President Barack Obama’s 2008 campaign, which rallied support from traditionally unlikely voters on a message of change, Caruso never captured the same type of passion.

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