RéVive is starting a first-of-its-kind partnership with Perfect Corp. to use generative AI to simulate before-and-after imagery.
skin care brand will be using generative AI to create before-and-after imagery, which will mimic the clinical testing results of RéVive’s products. The technology used to do so, powered by Perfect Corp., mimics similar technology used in dermatologists’ and plastic surgeons’ offices to show patients potential results.Wayne Liu
She acknowledged that the marketing tactic had been a fruitful one for RéVive thus far. Now, the brand is taking it to the next level. To that end, the visuals include a wide range of models spanning skin tones and ages, the company said.
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