Experts point to a phenomenon called the 'Zoom effect' or the 'Zoom Boom'
. Pop culture and social media helped to influence a new generation of people being proud and transparent about cosmetic enhancements.
Experts point to a phenomenon called the"Zoom effect" or the"Zoom Boom." Covid limitations shifted in-person meetings and social events to video calls, meaning more people became hyper-critical of their facial features. That dissatisfaction led to a much higher interest in plastic surgery above the shoulder.
Others are motivated by the ability to recover in plain sight — more and more people are getting procedures done on features that are covered by their masks. The opposite is also having a moment — surgeons report an increase in patients getting work done above the nose since those features are highlighted when a person is wearing a mask.
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