I am an assistant professor at Syracuse University. I received my Ph.D. from the University of Florida in Health and Human Performance with a concentration in Sport Management, my M.S. from UMass Amherst in Sport Management, and my B.A. in Political Science from Bryn Mawr College.
first half against NaLyssa Smith #1 of the Indiana Fever at Wintrust Arena on June 23, 2024 in Chicago, Illinois. NOTE TO USER: User expressly acknowledges and agrees that, by downloading and or using this photograph, User is consenting to the terms and conditions of the Getty Image s License Agreement. Women’s sport is booming, and athletes and sponsors alike are taking making moves to capitalize on this growth.
Big name partnerships and branded events, like the Barbie-themed game, are crucial for the growth of women’s sports and the individual brands of women athletes. Women athletes and teams have excelled in building their up their own individual brands, particularly by harnessing the power of social media. Now, major brands are starting to recognize the potential and are investing in these athletes, seeing significant opportunities for returns.
In addition, media organizations also amplify the promotion of men's sports, often dedicating entire shows or segments to a particular sport, player, or league. ESPN’s College Gameday, for example, predominantly focuses on college football but has also featured men's college basketball.
Reese has also effectively harnessed the loyalty of women’s sports fans, regularly expressing gratitude for their support while demonstrating to sponsors the purchasing power of this fan base. According to the Sport Business Research Network’s 2023, WNBA fans not only engage more consistently with social media compared to fans of other leagues but also show a higher propensity to be influenced by sponsorships.All-Star game at Footprint Center on July 20, 2024 in Phoenix, Arizona.
Barbie Reese's Hershey Chicago Sky WNBA Indiana Fever Name Image Likeness
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