Shannon Bart, NBCUniversal’s Sustainability Director, discusses using storytelling to promote and exemplify practices of sustainability during the first episode of Variety’s SustainabilityinHollywood series presented by Toyota Mirai
“Climate change is something that I have been passionate about for years… but the extent of my activism around climate change was an occasional angry tweet. And I realized like ‘Listen, Rainn, you have to get off your butt and actually do something more if you want to make a difference, however small,'” Wilson said. “So this show was kind of the first step.
With the help of science, stunning locations and a healthy dose of humor, Wilson is motivated to alter the narrative that climate change is an issue only wealthy, liberal-minded people should care about. “The thing about Greta is her heart is so pure, she doesn’t care about any personal gain or glory. She lives in this tiny little house in Sweden. They don’t have much; she’s not profiting,” Wilson said. “She has the voice that people listen to, she’s leading a meeting with heads of state. She’s meeting with companies. One of the things I discovered on this journey is how many young women are taking charge and leadership in on this issue.
“We start with caring, and we move to action,” he explained. “That’s the only way to do sustainability.” “For more than 10 years, the major studios have been collaborating to accelerate the adoption of sustainable production best practices. We’re known as the Sustainable Production Alliance because our group has grown tremendously,” Bart said. “We now include the streamers and smaller production companies and, through a partnership with the Producers Guild of America, we created greenproductionguide.com, which is a free resource to help productions measure and reduce their environmental impacts.
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