How popstar LoveLeo became the internet's new BOYFREN

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How popstar LoveLeo became the internet's new BOYFREN
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With an acclaimed debut EP, two TikTok famous singles and a Rico Nasty co-sign, Leo Reilly is ready to soundtrack your summer.

, the young musician has seen the app’s capacity to make superstars of adolescents, a convenient development for an industry that has a well-documented youth fetish. He has watched the site shift from earnest entertainment to a “hack in the system” for labels to propel young talent into the algorithm in hopes of viral success. “It used to be that you had to go through school and college to garner any notability, for anyone to view your work and know about you,” Leo says.

Even when forced to release a project in the grips of a global pandemic, producing an entire music video from his apartment, Leo knew there was “always going to be time to say what [he wants] to say.” His time, it seems, is now. It’s a “beautiful feeling,” he says, to be two singles deep into his most cohesive body of work yet.

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