The latest issue of EliseByOlsen’s Wallet launches today, titled Master of Marketing
Wallet: First, tell us about your background. How did you enter the worlds of fashion and public relations?
Eventually I moved back to Paris, and randomly met someone who grew up in the same town as me in France and who worked at Yohji Yamamoto in the Commercial Department. I was looking for a job, and they were like ‘Did you ever work at a press office?’ and I said yes. I got the job and because I spoke English, I quickly became involved in opening their press office in England. While spending time in England, working for Yohji, various British press started pushing me to open my own press office.
PR: The fashion landscape in general is completely changed and PR’s changed dramatically. The priorities have changed too. What was once most important isn’t the most important anymore. Certain high fashion brands would have previously turned their nose at something, and now they’re embracing. It’s become very fluid now as well, so everything is much more fun in the sense that you have so many more possibilities.
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