How Pia Mance Launched Viral Accessory Brand Heaven Mayhem With $900

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How Pia Mance Launched Viral Accessory Brand Heaven Mayhem With $900
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Selfishly staying inspired daily, by talking to captivating people. I'm also a contributor for COVETEUR, Create & Cultivate, Teen Vogue, and other publications. My mission is to offer guidance and mentorship by aligning with brands and people that value self-expression, integrity and impact.

One of the most surprising things to learn about accessory brand Heaven Mayhem? Pia Mance launched the brand as recently as the spring of 2023. Its quick, meteoric rise would make one think it’s been around for much longer.It began with a ‘90s-style cord necklace that went viral, and a vision to create affordable vintage-inspired products that elevate any look.

While many of Mance’s tips are the opposite of what traditional business playbooks preach, there is a method to her “mayhem.” A regular on the podcast circuit, Mance frequently attributes her success to her ability to “get stuff done.” A surprising fact about Heaven Mance’s Instagram ads: “I hardly have any ad spend — I'm talking between $20 to $25 a day — which is literally baby talk. It’s basically the price of an Erewhon smoothie!”On that note, Mance has seen that lo-fi content resonates better than highly-produced content — as was the case with the “Black Mini” cord necklace.

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