The Oregon Ducks video team released the latest episode of 'Ducks vs. Them' after Oregon beat the Wisconsin Badgers on the road. Behind-the-scenes footage reveals how Oregon coach Dan Lanning used Wisconsin's 'Jump Around' tradition to his own advantage.
are one of the best teams in the country, and they happen to have one of the best video teams in the country. After beating theThe 13-minute video is titled "When You Hear That Song" because of the Badgers famous tradition of dancing to House of Pain's "Jump Around" between the third and fourth quarters at every home game.
On the Monday before the Ducks faced Wisconsin, Lanning made his message clear to his players in a team meeting. "In this game, and throughout this week, you're going to hear this song," said Lanning. "It's going to release dopamine in your mind, and it's going to tell you that you're hungry to go eat. Whenever we hear this, I want our temperature to change. . . . When you hear it at practice, I want you to say to yourself, 'S*** is about to get serious.'"
The Ducks coach likened his team's response to the psychological concept of Pavlov's dog. Lanning has made headlines for the use of psychology when motivating his players, and the build up into the Wisconsin game was no different.The Pavlov's dog experiments are famous for demonstrating the idea of classical conditioning, the idea of connecting a neutral stimulus with something positive. In the Pavlov's dog experiment, scientists rang a bell whenever they gave a dog food.
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