Meet Amy Porterfield, the online marketing expert who built a multi-million dollar empire by teaching people how to create profitable digital courses, take control of their future, and become their own boss.
Meet Amy Porterfield, online marketing expert and founder of a multi-million dollar digital course business that helps people become their own boss.The era of biting your tongue because of a crappy boss or staying stuck in a job you hate is long gone, especially if you’re a woman: it’s time to stop holding yourself back by what you’ve been told that you can or cannot do in your career, bust through that society-imposed glass ceiling, and be your own boss.
Every time he left for work, my sister and I would look up at him from the floor where we were playing Barbies and he’d say, “Girls, when you grow up, find a way to be your own boss.” As a child, I had no idea what he was talking about. All I knew was that he was the household boss. Over the years, I settled into the comfortable idea of having a boss—despite what my dad said. It just felt natural.
I started my own social media consulting business on the side and slowly built up clientele until I got the courage to take the leap. When I did, I realized I’d made my biggest career mistake ever. Instead of one boss, I hadI had stepped right back into a “doer” role instead of out into a “leader” role because I was still afraid to put myself out there. I knew I needed to become the go-to person forin my industry, but I hadn’t found it yet.
I also had no idea who I was marketing to and was trying to figure the whole thing out on my own. I ended up spending several thousand dollars creating the course and only making a whopping $247. Since then, I've faced big challenges along the way, including two failed launches, a misguided marketing decision that cost me a whopping $20,000, and the heartbreak of entering into a partnership that turned out to be wrong for me, but even so, every day I know I am right where I'm meant to be because I get to call the shots in designing my future.much bigger than me. It’s about empoweringto never have a boss again either.
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