How One Nonprofit Is Using Venture-Capital Tactics to Help Save Africa’s Last 20,000 Wild Lions

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How One Nonprofit Is Using Venture-Capital Tactics to Help Save Africa’s Last 20,000 Wild Lions
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“People are shocked when we tell them that the population of lions has dropped by half in the last 25 years, because they just assume that they’re strong and can sustain themselves.” says Wildlife Conservation Network co-founder Charles Knowles

On Jordan Barrett’s first trip to Africa last year to visit an elephant reserve in Samburu, Kenya, he arrived with only a tuxedo. The model had come straight from the Cannes Film Festival, and his luggage got lost en route.

For Barrett’s second trip, this past February, he was outfitted more appropriately, having stockpiled enough army surplus khakis and cargoes to carry him through two weeks on Namibia’s Skeleton Coast tracking desert lions—of the 20,000 wild lions left in Africa, there are only 150 desert lions—on a trip coordinated in part by the Wildlife Conservation Network . The 22-year-old Australian, who...

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