I am a documentary filmmaker and the Founder of Studio 15, a socially responsible fashion brand. After leaving behind a 15-year career in the corporate fashion world, I started a company that focuses on doing good and supporting women.
not only immigrated to the U.S. from India but built a sustainable business that is thriving today – and now she’s focusing the lens on other female entrepreneurs.
Let’s take a look at what we can learn from how she built her business, where she started, and how others can follow in her footsteps.“Often as business owners we are guarded and try to protect the goodwill we have built over the years. But by keeping a collaborative frame of mind we can all achieve much more,” advises Rao. She recently relocated her business to a new area and it reinforced her belief in the importance of collaboration.
“As an entrepreneur and fashion designer, I’ve learned that there is value and power in collaboration. It’s been a catalyst for my personal and professional growth, opening doors to diverse audiences and enabling scalability. Collaborations are more than just partnerships; it’s about mutual support, elevating each other’s businesses and navigating growth together.
“Getting incorporated as an LLC early on takes away any personal liability and reinforces confidence in customers that you are here to stay,” says Rao. It’s also critical to know your strengths and strategically decide who to hire or collaborate with to complement your own strengths and weaknesses. ”I outsource everything that I can pay someone else to do professionally so I can work on the things that I love,” says Rao. “Editing is something that I am good at but it is time consuming, and can easily be handled by another professional.”“It took me almost seven years to find a good work life balance.
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