Going behind-the-scenes to break down the concepts and inspirations behind the inventive shoot
informed Yuyi’s sketches and mood boards, the Taiwanese-born visual artist intended to illustrate a different emotional motif: the complex emotions Rodrigo writes about in her songs. “Girls just can’t help having this joy of validation, of making sure they’re pretty,” Yuyi explains.
Ahead of the photo shoot, both Yuyi and Ellner connected with Reeves for six weeks of planning. It was important to “facilitate this dialogue” and just “[let] them express themselves,” Reeves says. They exchanged excited texts, sharing ideas and. Reeves knew both young creatives would compliment Rodrigo’s energy, but the pairing was “almost more perfect in the way that she’s now evolving,” she adds.
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