Rather than basking in the sun over Memorial Day weekend, fitness instructor Peter Tucci donned a punky black-and-white wig to channel Cruella de Vil (in sync with Cruella’s May 28 release) w…
screenwriter-choreographer Qui Nguyen to design martial arts workouts timed to the film’s release. And James Alsop, choreographer of Peacock’s series, created ’90s-themed fitness numbers with guest appearances by himself and castmembers timed to the show’s May debut. Says Mills, “We love to do these specials that bring the audience together around an IP that they love.”
For its non-themed classes — all produced at its studio in Brooklyn — Obé has a signature look: a clean space illuminated by an ever-changing dance of neon lights inspired by the minimalist light artists James Turrell and Dan Flavin. “These beautiful sets and lighting help transport you from your living room or hotel to get you in the right mindset,” Mullett tellsment’ network. You’ve obviously heard of appointment viewing, and what we’re delivering is appointment moving.
Stars who have attended classes include Drew Barrymore, Kate Hudson, Tamera Mowry, SZA, Tabitha Brown and Kelly Ripa, and Obé’s investors include CAA, Rent the Runway co-founder Jenny Fleiss, Away co-founder Jen Rubio, Weight Watchers CEO Mindy Grossman, and Food Network star Katie Lee.
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