Though RTX40 could be fast, Nvidia's new GPUs are yet another round of price increases for GPUs, one that makes building a PC more expensive than ever before.
Nvidia’s RTX 4090 is on the way. The company revealed as much today during its GeForce Beyond event at GTC 2022. It promises two to four times the performance of the RTX 3090 Ti, which would make it one of the largest jumps we’ve seen in performance between generations.
The RTX 40 series is no different. Even if we take Nvidia’s own numbers at face value , the RTX 4080 16GB at about double the performance of the RTX 3080 isn’t all that great when it’s nearly double the price, too. In fact, the 4080 16GB would need to be 2.3 times faster than the 3080 to have even 30% more bang for buck.
Nvidia wants to eat its cake and have it too Besides Nvidia wanting to increase its margins and profits, the high price tag for the RTX 40 series is possibly also motivated by the glut of 30 series cards still on the market, particularly higher-end cards from the RTX 3080 to the RTX 3090 Ti. These cards have been falling in price because demand has dipped, and that’s bad for Nvidia’s bottom line.
This can really only go one of two ways for Nvidia. In one scenario, Nvidia gets exactly what it wants and everyone accepts the prices for RTX 30 and 40 series GPUs. Nvidia doesn’t have to take on losses or lower-than-desired profits for RTX 30, and RTX 40 sells for great margins. In the other scenario, people balk at the prices and the old and new cards don’t sell nearly as well as they need to, which would be worse than if Nvidia just allowed prices to fall so demand can rise.
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