To kick off 'YouTube at 15' — our weeklong celebration of the streaming site, in honor of its milestone anniversary — we had investigator extraordinaire Rob Sheffield investigate its origins. Hint: it involves Janet Jackson's exposed nipple
Funny you should ask. NBC began the long battle to pull: “We know how popular that video is but YouTube respects the rights of copyright holders. You can still watch SNL’s ‘Lazy Sunday’ video for free on NBC’s website.
” Not if you had a Mac, though — the NBC website’s video worked only with Windows. You could purchase the clip at the iTune store for $1.99, but it turned out people just wanted to keep watching it for free, and every time it got yanked down, somebody else uploaded it. Janet’s breast bounced so “Lazy Sunday” could jump, but YouTube was off in flight. Nipplegate led directly to Netflix and the whole stream-and-binge economy. Back then, Netflix was still in the business of putting DVDs in envelopes and dropping them in the mailbox. But Netflix’s Robert Kyncl, now chief business officer at YouTube, . “YouTube clearly demonstrated that people were willing to trade fidelity for convenience and speed,” Kyncl wrote in his book. “Witnessing the popularity of YouTube was a revelation.” Netflix began streaming in 2007, right around the time my local Blockbuster closed. To this day, NippleGeddon remains a mystery. It’s never been explained how it happened, how much of an accident it was,. But for the Republicans running amok in D.C., it was too good to be true — a black woman’s body to symbolize every threat to the nation’s morals. Colin Powell’s son Michael was in charge of the FCC, and wasted no time leading the witch-burning mobs against Janet. “Like millions of Americans, my family and I gathered around the television for a celebration,” he announced the morning after. “Instead, that celebration was tainted by a classless, crass and deplorable stunt.” He launched a federal investigation, but didn’t wait for the results to give America his verdict. “Clearly somebody had knowledge of it,” he told CNN, adding, inI still weep for all the years of Janet we lost. This disaster was the moment where MTV finally decided to wash its hands of the whole music business — so much trouble to promote these pop brats, franchises you don’t control, and what does it get you? So MTV pulled the plug on music and took a hard right into. And in a hilariously perfect irony, the halftime show’s sponsor was AOL — still regarded then as the future of the internet. But the next day,that right. The AOL days were done, and a new era was coming on. So many dreams died in that wardrobe malfunction. But it’s where YouTube began.
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