How NFTs Are Transforming Membership Experience | Binance Blog

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How NFTs Are Transforming Membership Experience | Binance Blog
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NFTs are transforming membership experiences. They enable projects and businesses to build online communities and grant holders a suite of online and real-life perks. See how you can access and take advantage of NFT memberships.

Popular brands, including sports organizations, can use NFT-based membership systems to reward their customers or supporters. Access can be granted to a user when they connect their crypto wallet to the organization's platform and verify their ownership of a membership NFT. These tokens can then unlock a suite of online and offline perks, such as access to exclusive events and services and much more.

Indeed, the mechanics of NFTs are an excellent addition to traditional membership systems: they can serve as a token of a status that grants exclusive benefits to the particular individual who qualifies for them. In that sense, it is fair to say that a membership is non-fungible.Much like traditional membership models, NFT-based memberships can afford their holders all kinds of perks and can be used to connect organizations with their communities to help them build a deeper relationship.

Stoner Cats is an animated series co-created by Mila Kunis where getting an NFT membership is the only way you can access and watch the show. To unlock the gated content and other exclusive benefits, you have to buy the show’s token and verify the authenticity of your purchase. Those who own Nike’s first NFT sneakers, Cryptokicks, are granted access to a unique virtual experience in the brand’s metaverse store and exclusive product drops in the future.On top of offering NFT holders exclusive perks, NFT memberships can potentially disrupt the traditional membership system by solving its inefficiencies.With NFT-based memberships, the sign-in or verification process can be drastically simplified.

Since NFTs are stored in a digital wallet, users no longer have to worry about misplacing their physical cards.While there are many benefits to NFT memberships, getting a traditional membership is still much faster and easier for most people. Like with many Web3 innovations, one of the main barriers to adoption is lack of information and skills to leverage the technology. For the same reason, the number of businesses that offer NFT memberships is still quite limited.

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