A new TV spot for NewMutants significantly changes the tone of the movie’s promotion, and makes it look far less like the horror movie of earlier trailers, and far more like… well, a superhero movie
TV spots were still positioning the movie as a horror show, complete with creepy kids singing “Another Brick in the Wall” heavily drenched with reverb.
While it’s a surprise to see what feels like they should be big reveals within the movie spoiled, not even by a full trailer but instead a TV spot, the repositioning makes a lot of sense, if only from the point of view of reminding people that, at its heart,is a superhero movie.
With just over three weeks remaining before the April 3 release of the movie in theaters, it remains to be seen whether “Attitude” is closer to the actual tone of the movie or an aberration crafted to help people think ofas something closer to the successful Marvel movies than it actually is, in an attempt to help opening weekend. If the latter turns out to be the case, at least fans will have this 30-second spot to look back on as a glimpse into an alternate, brighter world.
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