How Nestle, Google and other businesses make money by going green

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How Nestle, Google and other businesses make money by going green
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Corporate sustainability efforts are sometimes framed as acts of altruism — but for big businesses, protecting the environment is often good for the bottom line.

Amazon workers have spent this year urging CEO Jeff Bezos take more urgent steps on climate change. They’re a key reason Amazon’s environmental footprint is under scrutiny.

“We’ve moved past this concept that business versus the environment is a tradeoff,” said Tom Murray, who advises companies on reducing emissions at Environmental Defense Fund, including Walmart, McDonald’s Corp. and Procter & Gamble Co. “The business benefits were always there, but more and more companies are going after them.”

The business case for going green has never been stronger as companies find ways to make more from less. Here’s a look at the ways corporate America is making environmentalism pay., driving down fuel use and costs. Airlines account for almost 2% global carbon emissions. Not even the in-flight magazine has been spared in the search for unnecessary heft: changing to a lighter paper stock saved almost $300,000 per year on fuel.

It turns out that simply asking guests to hang up towels to dry and forgo daily sheet changes can take 25% off hotel operators’ annual energy costs. “To some surprise within the hotel industry, this option was quickly embraced by hotel guests as a small way to engage in energy conservation,” says a report by the Urban Land Institute. Clarion Partners does that at all its hotels and went a step further by reducing flows through toilets, faucets and showerheads.

Patagonia Inc. has been repairing and recycling clothes since its inception in the 1970s, making the practice a core part of the brand’s environmental image. Two years ago, the company added incentives for customers who return used items that Patagonia can sell again. This wasn’t just an act of urgency to keep clothing out of landfills.

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