Southwest Airlines leaders are preparing to provide more details about their plans to...
DALLAS — Southwest Airlines said Thursday that it plans to end the open-boarding system it has used for more than 50 years and start flights with passengers sitting in assigned seats during the first half of 2026 as the company remodels the airline to change with consumer tastes and in hopes of boosting profits. CEO Robert Jordan and other Southwest executives gave details about the airline's future transformation at an investor meeting in Dallas .
Tom Fitzgerald, an airline analyst with TD Cowen, said investors will be interested to see if Southwest introduces a cut-rate “basic economy” fare or offers changes to its Rapid Rewards frequent-flyer program. The analyst said another major topic of interest would be whether Southwest plans to reduce its flying next year instead of growing, and whether it plans to keep shrinking the workforce. Southwest expects to cut about 2,000 jobs this year through attrition.
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