Mystery shoppers from the independent consumer group Choice visited 81 supermarkets across the country to investigate the price differences of Aldi, Coles and Woolworths.
Australian shoppers who have been sceptical of Aldi’s claim to offer the best deal on their grocery basket finally have an answer: independent research confirms its customers can save 25 per cent on their bills.
Mystery shoppers from Choice visited 81 supermarkets across the country to discover where it is cheapest to shop.Shoppers were sent to 81 stores across the country to buy a list of 14 basic items: apples, carrots, Weet-Bix, sliced white bread, flour, penne pasta, white sugar, teabags, tinned diced tomatoes, a block of tasty cheese, full-cream dairy milk, frozen peas, beef mince and butter.
Choice’s research has revealed there are slight variations in prices between states, but Aldi is consistently cheaper, while Coles and Woolworths have similar offerings.In NSW, the average cost of the 14-item basket was $50.82 at Aldi, $68.25 at Woolworths, and $68.80 at Coles. Meanwhile in Victoria, shoppers at Aldi spent $51.52, at Woolworths spent $68.66 and at Coles spent $68.36.
Tasmania and the Northern Territory do not have an Aldi, so four IGAs were used as a substitute. Choice said the IGA shoppers ended up paying higher prices.
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