The cost of Eli Lilly's insulin has increased by thousands in recent years, but a few fake tweets cut an estimated $15 billion out of the company’s market cap.
“we are excited to announce insulin is free now.” The announcement had over 1,500 retweets and 10,000 likes before it was finally taken down, but despite the rather middling performance in the grand scheme of Twitter posts,in response to all the chaos “We apologize to those who have been served a misleading message from a fake Lilly account.” Most importantly for the company, however, all the hubbub had an outsized impact on Eli Lilly’s very real stock price.
The company told Gizmodo via email that “In recent days, fake/parody Twitter accounts for Lilly have communicated false information and we’re working to correct this situation.” The company did not make any statement about how much the debacle cost their company, or how this might impact future advertising decisions on Twitter.Two licenses for the LOWEST price.
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