.mrbeast (Jimmy Donaldson) has over 104 million YouTube subscribers and is one of the highest paid creators in the world, earning $54 million in 2021 alone. ForbesTopCreators
who are gaining a tremendous amount of spending power.
According to the company, MrBeast Burger’s brick-and-mortar location broke a world record for most burgers sold in a single day by a single restaurant. That is certainly remarkable, given the heavyweight contenders in the ubiquitous burger category. What’s particularly intriguing about MrBeast’s early success is that it is tapping into a complete mindset shift from consumers. Simply put, younger generations are weary of brands that aren’tor relevant. In theory, at least, it’s hard for a brand to then compete with a person who may come across as fun, sincere, connected, relatable. MrBeast’s popularity proves he does just that.
A physical MrBeast Burger restaurant illustrates that the brand is adaptable to consumer demands, which have changed significantly in the past two years. No longer is serving a burger from a drive-thru window enough. Consumers want their food when they want it, where they want it and how they want it, and having that omnichannel presence is critical for relevancy.
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