“The target demographic for the Kardashian brand has always been white women.”
for Slate about watching the Kardashians as a Black woman and sort of reckoning with how they use blackness to their advantage. Could you say more on how the Kardashians have sort of developed a taste for cultural appropriation?Yes. So I think it’s important to note that the target demographic for the Kardashian brand has always been white women, right? So they often benefit on the backs of Black people without ever really having to engage with or be held accountable to the Black community.
And to know better and do better. Right? So I definitely think some of my animus to them is located in specific incidences that may have been a long time ago, but they just feel so present because of social media, because you can still click on it and it brings it right back. Like some of the more egregious things, they’re just a click away. And so even though that might’ve been three years ago, it’s still assessable because they’re still so popular.
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