Amanda Chantal Bacon aspires to make her 10-year-old wellness brand, Moon Juice, into a global juggernaut, saying she would welcome a corporate overture. “That is absolutely a conversation I would love to have.”
A few days after Moon Juice founder Amanda Chantal Bacon launched Ting, a drink powder the wellness brand bills as a “non-stim wake-up call,” she was sipping from a quart-size Ball jar of the mango-colored mix as she talked over a Zoom call. Made with ginseng and B vitamins extracted from guava and organic holy basil, Ting is the latest addition to the growing family of Moon Juice supplements that Bacon says are formulated to restore the body’s natural balance.
Days before, Bacon had signed documents for a Series C funding that she says will provide her company with cash—under $10 million, she says. The money will be used to market Moon Juice, which she launched in 2011, in more territories. She hopes to pitch the brand in the interior of the U.S., for instance, where the wellness trend that grips the coasts has been somewhat slower to take hold.
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