How Modelo overtook Bud Light’s spot as America’s bestselling beer
Now, it's unlikely Modelo will yield the top spot back to Bud Light.
Constellation says it saw Modelo Especial's potential as early as the 1980s, when the company's beer division was just the U.S. importer for Modelo, Corona and other Mexican beers in the brand family. "This isn't a phase. This isn't a flash in the pan. This is a long history of significant steady growth. So we've proven we can do this over the long term," he added.
United States Latest News, United States Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Bud Light wins over Americans again after Dylan Mulvaney boycottInsider tells the global tech, finance, markets, media, healthcare, and strategy stories you want to know.
Read more »
Target, Much Like Bud Light, Is Stung by Culture WarsThe retailer lowered profit goals for the year, and executives said they would modify the annual Pride Month promotion.
Read more »
Target sales drop celebrated after pride boycott: 'Worse than Bud Light'One commentator claimed 'the wokeists are in retreat' after Target's sales figures for the second quarter were announced.
Read more »
Bud Light wins back 15% of boycotting drinkers following Dylan Mulvaney fiasco, survey claimsA survey by Deutsche Bank found that the number of Bud Light drinkers unlikely to buy the brand in the near future decreased to 3%. The boycott reportedly remains most prominent among 55-year-olds …
Read more »
Commanders face backlash over renewed Bud Light partnershipAnheuser-Busch had terminated its partnership with the Commanders in 2022, but is now back with the team following a change in ownership as Josh Harris took control last month.
Read more »