Like many 40-year-olds who engage with social media only when necessary, MGMT co-founder Ben Goldwasser doesn’t have a TikTok account. So when the title
The mid-tempo, synth-driven “Little Dark Age” doesn’t appear to actually be about any of those things, and Goldwasser would only say that the song is “very much a comment on things that were going on in the world at that time and which were still pretty present” when the TikTok trend took off.
All this activity has turbo-charged MGMT’s streaming numbers on DSPs, particularly on Spotify, where “Little Dark Age” now has 266 million listens, and YouTube, where the official music video has ballooned to 68 million views. The song was garnering about 50,000 streams per day on Spotify before things heated up on TikTok, eventually rising to a single-day high of 658,000 on October 29, 2021.
Within the past few weeks, Hollywood celebrities like The Rock and Drew Barrymore have propelled the Ting Tings’ 2008 one-hit-wonder “That’s Not My Name” back into the spotlight by posting videos of their different roles in movies throughout the years. Philadelphia indie-folk act Dr.
Goldwasser likens the “Little Dark Age” experience to how people have recently experienced The Beatles’documentary, given the benefit of more than 50 years of context for the recording sessions captured therein. As such, the music becomes even more what the individual listener makes of it, which has clearly been a factor in driving the success of “Little Dark Age.”
United States Latest News, United States Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Algonquin dad blowing up on TikTok with series of cooking videosA northwest suburban dad is blowing up on TikTok and getting millions of views with a series of cooking videos.
Read more »
Viral 'sea shanty' TikTok singer auditioned for 'American Idol'Luke Taylor, who went viral on TikTok for singing 'The Wellerman,' auditions for “American Idol.”
Read more »
Drake not behind viral TikTok about Millie Bobby Brown: repThe TikToker joked the rapper is likely thrilled that the “Stranger Things” star is now of legal age after their friendship raised eyebrows in the past.
Read more »
Meet the drag queen making math glamorous on TikTokWith over a million followers, she's serving math riddles and teaching kids that STEM is for everyone.
Read more »
‘It's Very Stupid': Another TikTok-Influenced Projectile Shooting Prompts Police WarningIt’s happened again; yet another drive-by-style attack with an airsoft gun was reported in Chula Vista. In one instance, the person targeted responded with a real firearm in defense.
Read more »
Drake, 35, reacts to TikTok video about Millie Bobby Brown turning 18The TikToker joked the rapper is likely thrilled that the “Stranger Things” star is now of legal age after their friendship raised eyebrows in the past.
Read more »