Meta shows off Orion AR glasses, realistic virtual settings and Puma’s mixed-reality shopping, giving fashion a lot to ponder.
seems less like a fading fad and more like a viable wave of the future — and Meta, keeper of chief executive officer Mark Zuckerberg’s
Meta embarked on the Luxottica partnership four years ago, but the effort to build full-fledged holographic AR glasses goes back further. It started with the 2014 acquisition of virtual reality developer Oculus, which eventually became Meta’s Reality Labs division. So Zuckerberg has been talking about virtual experiences for 10 years, and specifically glasses-based AR for four years.
Perhaps someday. But for now, the Quest is an actual product circulating in the market, which is why the next item may be more immediately gratifying.According to Counterpoint Research, Meta already accounts for 74 percent of the global VR and AR market, as of the second quarter of 2024, and with a new budget headset, the Quest 3S, that number could jump even further.
In a demo, creator and author Don Allen Stevenson III showed an AI version of himself that he trained to respond to frequently asked questions, just as he himself would respond to fans. This is essentially a visual bot — perhaps a döppelbot — that looked and spoke like him. Another new Threads feature uses AI to power real-time language translation dubbing with automatic lip syncing.
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