How marketing techniques have changed in a digital world - TechCentral

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How marketing techniques have changed in a digital world - TechCentral
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Promoted | How marketing techniques have changed in a digital world

digitally transformed, marketing techniques have had to evolve alongside it. The ways in which we consume our information have changed. The days of print led to radio, which led to TV, and now, with the rise of the Web and the connected world, to digital marketing.

Moreover, because most consumers have smartphones and do online research on products and solutions before committing, digital marketing strategies have become essential to businesses.to target their audiences via mobile devices, and they are reaping the benefits. This is because there are currently more mobile devices globally than people, and this number is set to soar.

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