Phil is a serial entrepreneur and the Founder & CEO of Textdrip — a small business SMS marketing tool to automate SMS campaigns. Read Phil Portman's full executive profile here.
Marketing is increasingly becoming more precise and analytical for accurate audience targeting. It also requires developing a unified customer journey map that covers the entire journey a user has with your brand., marketing and tech teams don’t often collaborate, but they can for several purposes, including developing a unified portal for customer journey mapping. This portal helps chart the entire customer journey.
Mapping and documenting this journey adorns the marketing team with important data about customer behavior and preferences. You can even use it to design and refine the existing marketing workflows and tailor your messaging to attract and onboard new customers.Customer journey mapping is a process of developing a visual storyboard or workflow that covers the entire journey your customers had with your brand.
It includes all the touchpoints from the moment they find your brand to purchase your products or services and even contact the sales-support team. This journey can involve intermittent destinations such as engaging with a social media post or ad, visiting your website, finding relevant content, getting email or text communications, contacting your sales team and so on.
What factors have contributed to the decision of a user to become a customer? Is it a promotional offer, a free trial or something else?It involves mapping things that make your loyal customers start recommending your brand or product to others.The marketing team has a crucial role to play, as it has to gather all the information and provide it to the tech team.
At Textdrip, we have done so with our various products, and our marketing and tech teams frequently collaborate, which has led to effective marketing campaigns and increased customer satisfaction. Similarly, your organization’s marketing and tech teams can collaborate and streamline your customer journey mapping process.
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