“March Madness” didn’t originate with the NCAA Tournament. Here is a look back at where the term came from and how the NCAA landed ownership of the name.
is here with the NCAA men’s and women’s basketball tournaments playing out over the next three weeks, but it hasn’t always been like that – at least by name.
While the men’s tournament originated in 1939, it didn’t fully become “March Madness” until much later. Here’s a look back at the name’s origin and how it turned into a sports staple.“March Madness” was originally a high school basketball tournament in Illinois. The University of Illinois’ Huff Gymnasium would draw sellout crowds to the event, which started in 1908 and grew over the ensuing decades.
From there, the NCAA and IHSA started pooling “March Madness” rights in 2000. It wasn’t until 2010 that the NCAA paid the IHSAThe NCAA increased its branding of the term in 2016 when it replaced the NCAA logo at center court of men’s tournament games with aWhen did the NCAA begin using “March Madness” for the women’s basketball tournament?
After restricting the use of “March Madness” to the men’s basketball tournament for decades, the NCAA started using the term for the
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