LSU Athletics will utilize their subscription service to directly benefit the collective, generate NIL funds.
LSU Athletics and Playfly Sports have announced that LSU GOLD, the athletic department’s award-winning premium content subscription service powered by WMT Digital and Sport & Story, is being rebranded to LSU+ with a renewed emphasis on student-athlete support.
“We are excited about the direction of LSU+ and its alignment with the current landscape of collegiate athletics,” LSU Athletics Director Scott Woodward said. “This platform will not only continue to bring our fans - the best fans in college athletics - closer to their favorite teams, but it will also provide them with the unique opportunity to make their own impact by empowering student-athletes in the NIL space.
Since GOLD’s launch on August 1, 2022, there have been no shortage of iconic moments in LSU Athletics. Whether it’s a front row seat to three national championship campaigns, behind-the-scenes footage to unforgettable victories, or exclusive access to record-setting performances, subscribers have been able to“The platform for our student-athletes has never been greater,” said Taylor Jacobs, Associate AD of NIL & Strategic Initiatives.
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