Here's how LOWD founder Jesce Horton built a multimillion-dollar cannabis brand after being a casualty of the war on drugs:
having a say in legislation and business development. He and his family know all too well how cannabis prohibition has systematically targeted Black and brown communities across America for decades. Due to the racial disparities of drug enforcement, Black and brown people, even though usage rates are similar.
Horton cold-called and emailed some 2,000 potential investors in the cannabis industry. He got no responses. “There was a lot of bootstrapping in there,” says Horton on his early days after Siemens. “Those 2,000 investors, they didn't know me. I didn't have the intrinsic qualities, maybe that they wanted, that helped them get to know me, or maybe help them see themselves in me.”
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