With augmented and virtual reality, you can climb Mount Everest or dance along to a Kiss concert — all while social distancing. The coronavirus has squeezed 20 years’ adaptation to virtualization into 2 weeks, said a Harvard Business School professor.
Well some, thanks to advances in technology, climb Mount Everest, visit the Faeroe Islands, or dance along to a Kiss concert — social distancing rules intact.
“When you press forward, we move forward. When you press left, we turn left. And, when you press jump, well, we jump,” she said in a video promoting the scheme. If guided tours aren’t exciting enough, virtual reality concert provider MelodyVR is offering lifelike experiences of concerts by Tyga, T-Pain, and Lewis Capaldi, all from home. MelodyVR was founded in 2015 but has seen sales revenue increase by 121% and smartphone installs increase by 840% since the coronavirus outbreak began.
Coronavirus has created the audience and Calvert thinks it could give other virtual and augmented reality technologies the boost they need.But Karim Lakhani, professor of business administration and founder of the Laboratory for Innovation Science at Harvard, told MarketWatch that even more people should be using this time to offer their customers new experiences.
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