Rob Wile is a breaking business news reporter for NBC News Digital.
If you’ve been to a live event recently, you may have noticed something called Liquid Death being sold at food and drink stands. For those not in the know, the name may be a little intimidating. But “Liquid Death” is just water in a can. Now the brand, which has been independently owned and operated since its creation in 2017, has raised a new round of investment that values it at $1.4 billion.
The company’s TikToks usually rack up hundreds of thousands of views, with one getting nearly 23 million. Stigma removed for nights out If you’re having a night out at the bar with your friends and you’re the only person who isn’t drinking, Avery said, you might feel silly holding a regular bottle of water while everyone else is drinking beers and cocktails. Liquid Death is designed to eliminate that moment, he said. “The Liquid Death can, to be blunt, looks cool,” Avery said.
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