How Leaders Can Reframe Negative Language To Build Stronger Teams

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How Leaders Can Reframe Negative Language To Build Stronger Teams
Leadership CommunicationCheryl Robinson ForbesNaseem Rochette
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After surviving a near-fatal accident, Naseem Rochette shows how leaders can harness the power of language to reframe setbacks.

When Naseem Rochette was hit by a car walking through a pedestrian crosswalk and run over three times, the question wasn’t how she’d recover. The doctors questioned whether she’d survive at all.

But as her reality changed, so did her words. By sharing her vulnerability with her team, she turned what might have felt like a professional liability into a trust-building superpower.Successful leaders are highly intentional with language. Rochette calls this “positive bias”—a conscious choice to use words and body language that generate momentum rather than resistance. It’s about fueling forward motion, especially when challenges feel insurmountable.

Negative phrase four: “Everything is going wrong.” Reframe it to, “We’re identifying what’s not working so we can improve.” Recognize the script. Identify internal messages like “I shouldn’t need help” or “Asking for support makes me weak.” Awareness is the first step.

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Leadership Communication Cheryl Robinson Forbes Naseem Rochette Reframing Mindset Shift Leadership Mindset How To Reframe Your Mindset Positive Phrases

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