Studies show Latinos in the U.S. have the fifth largest GDP in the world, with a fast-growing spending and purchasing power overall.
Irán Sanchez Salazar and Daisy Orosco pose in front of their coffee pop-up cart. The business and real-life partners started their coffee brand, Malcriada, in 2022, selling coffee across southeast L.A.
Malcriada sells its specialty coffee, inspired by Mexican and Chicano heritage, at pop-up events around southeast Los Angeles. The brand was started by Irán Sanchez Salazar and Daisy Orosco. California also had the largest Latino economic output in 2021, amounting to $682 billion — followed by Texas and Florida, according to the latestby the Latino Donor Collaborative, published in late September. With a growing consumption and purchasing power, the California Latino economy alone would rank the 21st largest in the world, between Poland and Switzerland.
A combination of “robust population growth, high labor force participation, and increasing human capital will continue to drive the dynamic growth witnessed so far,” the report says.— and becoming employed. This influx of younger, working-age Latinos, alongside economic advancements, is what’s making a difference, said Sol Trujillo, co-founder of the Latino Donor Collaborative.
Coffee connoisseur Sanchez Salazar was proud to hear about the growing Latino GDP. He and his business partner hope to one day open up Malcriada cafés of their own around southeast L.A. “I launched because Latinos are growing in purchasing power, in political power and in representation, especially in California,” Rivera, 38, said. “People always kind of pigeonhole us and act like we’re a monolith. They have almost a caricature of what a Latino or Mexican might be in California. Now, our disposable income tends to be increasing, as we’re expanding out from just manual labor jobs… we’re coming into our own, learning new things and participating in the economy.
United States Latest News, United States Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
How Latino-owned businesses and entrepreneurs are driving the U.S. economyStudies show Latinos in the U.S. have the fifth largest GDP in the world, with a fast-growing spending and purchasing power overall.
Read more »
15 Latino Actors On Their Experiences In Hollywood'I wasn’t even allowed to try to get that main role, because 'they want to go traditional on the part.' I would hang up, thinking, 'What about me is non-traditional?' It was a very hard pill to swallow.'
Read more »
Bilingual newspaper in Mission District celebrates over 50 years in service to SF's Latino communityA bilingual newspaper in San Francisco is celebrating more than five decades of service to the Bay Area’s Latino community. The newspaper is the longest-running bilingual publication in California, based in the Mission District.
Read more »
The CDC is recommending a new preventative treatment for sexually transmitted infections, one that Philly physicians adopted years agoStudies suggest that the treatment can prevent syphilis, chlamydia, and gonorrhea.
Read more »
Protesters in US capital warn of Israeli 'genocide' in besieged GazaPro-Palestine demonstration outside White House draws thousands from many ethnicities and religions, including Arabs, Asians, Latinos, African-Americans and others.
Read more »
Fontana couple shares their journey after early-onset Alzheimer's diagnosisLatinos are more likely to develop Alzheimer's and other dementias than their white counterparts, but they are also more likely to go undiagnosed.
Read more »