Sheridan is propelling the Dallas-Fort Worth area to become a force for film and TV in a way that it perhaps never has before.
Sheridan is propelling the region to become a force for film and TV in a way that it perhaps never has before.If you live in North Texas, you may have recently stumbled across a peculiar road closure. Perhaps you saw a clue in the form of a sign that read “SET.
” The commotion most likely traced back toSheridan is propelling North Texas to become a force for film and TV in a way that it perhaps never has before. It’s a development that coincides withSheridan’s ascent has been well-chronicled, but less known is the integral role North Texas has played as a filming backdrop.Over the last year or so, the visibility of Sheridan’s productions in the region has skyrocketed. One day, his espionage thrillercould be shooting a racy scene in Dallas with scantily clad cocktail servers; another day, extras could be attending awas expected to film in New Orleans before recently changing its fictional setting to Frisco. The show is now calledFor whatever personal reasons fuel him, Sheridan has benefited from seemingly uninhibited access to the area’s urban cores and rural outskirts — which serve not just as film sites, but in some instances as plot devices. Area officials are emphatic about the boon from Sheridan’s work, saying the region hasfrom the creation of jobs and economic activity. The fanfare around Sheridan’s star-studded productions has also fueled hopes of tourism. Sam Elliott, left, and Billy Bob Thornton chat during a red carpet event for the Season 2 premiere of "Landman" at The Modern Art Museum of Fort Worth on Nov. 6, 2025.could film for two weeks. To match the 19th-century setting of the show, streetlights were removed and roads covered with dirt. A hamburger joint, Hooker’s Grill,The Fort Worth Film Commission, which celebrated its 10th anniversary last year, had laid the logistical groundwork for approving film permits and executing road closures, according to former commissioner Jessica Hill. Previous projects included ’s Stockyards revamp was unprecedented. The moment would telegraph the future ubiquity of Sheridan’s productions in North Texas. Hill credited Fort Worth’s willingness to green-light the Stockyards takeover to the potential economic opportunities for businesses and hotels. “I can’t really think of an instance where we got a hard no from anyone,” she said of Sheridan’s growing presence.according to executive chef Blaine Staniford. They were hesitant about having to close and potentially cancel reservations. Andy Garcia stars as Gallino and Demi Moore as Cami Miller in "Landman." In episode 4 of the show's second season, the two meet at Fort Worth’s 61 Osteria, an Italian restaurant.But Staniford said he was impressed by the TV crew’s professionalism. Plus, the restaurant was paid for closures, he said: “They cover what your estimated sales would be.” Recently, Staniford said, Sheridan has placed large to-go orders for crew and filming staff. “It could be easily a couple grand or more, which is a huge burst for us before we’ve even opened our door.” Stephen Reich, a broker for the Fort Worth real estate firm Williams Trew, made a brief cameo in the latest season of’s character a property. The Sunday the episode dropped, he said, he received “without exaggeration” more than 300 phone calls and texts, many from previous clients wanting to work with him again. Sheridan “really plugged the whole company,” Reich said, noting the appearance has lent it further credibility.With their huge audience, Sheridan’s shows have elevated Dallas’ national visibility, according to Katie Schuck, the city’s film commissioner. The city’s landscape has doubled as Baltimore and New York in shoots forA New York Police Department vehicle drives off Ervay Street during filming for "The Madison" on Dec. 2, 2025, in downtown Dallas.The shows have generated significant economic activity, according to Schuck. “Having his work based in D-FW means consistent investment in our local crew base, small businesses, public services, and the broader film ecosystem,” she said via email.“There’s a lot of people outside of Texas that still have a certain perception — you know that we’re all on horses and cowboy hats and the tumbleweeds going across the highway,” he said, adding that Frisco is “a modern, urban city.”, according to Cheney. He said the show will shoot one or two days of B-roll in Frisco for each of its eight episodes.. It’s unclear why Lee is headed there, but Cheney said the character will be shocked by his shiny new community. Samuel L. Jackson as Lee in a scene from "Tulsa King," streaming on Paramount+. Jackson will star in a new spinoff called "Frisco King."in the Texas Senate afterward that was posted to the lieutenant governor’s Facebook page. “He’s a Texan and gets Texas,” Patrickof the meeting. “My goal is for Taylor to move all of his TV and movie production to Texas. Working together, I think we can get it done.” Aranyi said via email that Patrick was attracted to the “promise of thousands of high-paying Texas jobs for all the behind-the-scenes crew, and the sales tax revenues it would bring to rural communities and big cities for on-location productions.”Two years later, in 2025, Patrick would up the ante, naming as a legislative priority a bill that proposed more funding for film incentives. Senate Bill 22, he suggested, would make Texas “America’s film capital.” It was signed into law by Gov. Greg Abbott later that year, establishing, which was really my love poem to my state,” Sheridan said, “and they filmed the darn thing in New Mexico. They could not ignore the 30% rebate that New Mexico offered.”Taylor Sheridan testified before a Texas Senate committee in support of the state's film incentive program on Oct. 9, 2024.were expected to receive at least $67 million in cash rebates based on projected in-state spending of over $269 million., CEO of 101 Studios, a production company that collaborates with Sheridan. The support of state and local brass plus the competitive subsidies, Glasser said, made the decision easier to continue filming in Texas.Alisa Perren, a professor at the University of Texas at Austin who has studied media incentives, is unsure if that will happen. Sheridan built his TV empire from a strong foundation as the creator ofapplications Sheridan’s productions, it seems, have not been held back by such issues. With his multiseason shows, he may remain an outsize presence in North Texas for years to come, especially now that he has planted firmer roots here by openingannouncing that hub last year, Sheridan said “Texas offers something rare: the space to dream big, the freedom to build fast, and a community that still believes storytelling matters.”The Michelle Pfeiffer-led Paramount+ series premiered its first three episodes on March 14, and released its final three on March 21.Uwa is a breaking news reporter on the features team. She covers arts and culture. Uwa previously reported on general assignment for NBC News Digital and wrote about politics for Slate. She studied politics and policy at Brown University.
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