Kohl's spotlights Sephora, Babies R Us, dresses, impulse items and Christmas trees for holiday 2024.
The Menomonee Falls, Wis.-based promotional retailer has beefed up its 2024 holiday assortment with nearly twice as many gift options compared to last year, according to senior executives who discussed the strategy on Thursday.
Jones said Sephora has been expanded to 1,050 Kohl’s doors, and added that rolling out Babies R Us shops this year has been “a big step,” in attracting families and that the brand’s registry recently went live at Kohl’s.Kohl’s now has dress areas — with more festive, special occasion styles displayed up front — in all 1,100 stores for holiday, up from 700 dress shops in the summer.
The selling floors suggest executives are betting on customers buying items they may not have intended to when they first walked into the store. They’ll notice a larger presentation of “impulse” items, particularly along the queue lines for checkout that were recently set up in 440 Kohl’s locations. The remaining 800 or so stores have the long-established central checkout format.
Kohl’s Cash has been a central promotional strategy at Kohl’s since 2001 and has been successful in building customer loyalty. The $15 for $50 Kohl’s Cash deal will return in early November. On Black Friday, Kohl’s will kick off a series of in-store events, sweepstakes and giveaways that will run through December. Once again, the retailer will be closed on Thanksgiving Day.
For Kohl’s and other U.S. retailers, the holiday season is expected to be challenging and complicated by inflation, the nation’s divisive politics and warfare overseas. A lot can happen around the world in the weeks leading up to the holiday.
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